The story of Held Vodka

Berlin in the twenties is a pulsating metropolis and the creative stronghold of the Republic.

The city has its own laws and indulgence is paramount.

The Berlin arts and culture scene gives the city a decadent nightlife. Central to this excess are illegal drugs and alcohol. Held Vodka is establishing itself on the scene as a popular drink – it’s known as pure, honest and very drinkable.

The Meisner family founded their brewery and spirit factory in Upper Silesia in 1906. In 1921, the Berlin residents of the family developed the recipe for Held Vodka.

It was the beginning of the “Roaring Twenties”. Held Vodka was distilled and sold in small amounts from a backyard in Berlin for many years. When the wild times of the twenties came to an end, the recipe was put on the shelf.

In the war years of 1944/45, the Meisner family fled with their entire knowledge via Hamburg to Heide in Schleswig-Holstein. After re-founding the Robert Meisner Spirit and Liqueur Factory there in 1952, they have continued to produce regional spirits successfully.

In 2005, through a fortunate coincidence, two “Berliners by choice” approached the Meisner family with the idea of re-launching Held Vodka. So, the Held Vodka renaissance began, following the original Berlin recipe.

According to the 1921 tradition, the primary raw material is sugar beet mash, triple distilled and specially filtered. Held Vodka is pure and unadulterated, therefore perfect to enjoy straight and un-chilled.